Athletes Before Profit

Exceptional Events

As you would expect!

Whether that's delivering our own events or helping partners deliver theirs. We are silent partners on many events, whether that's preparing operation plans, supporting event execution, owning end to end delivery or simply providing consultation on key topics.

Finding Solutions

Supporting on well-being initiatives, employee engagement, CSR projects, leisure site development and community sport development.

Building strategies, operational structures, management & marketing.

We've worked on some fantastic projects and we're skilled at finding solutions.

Connecting to the Community

Looking after and engaging the communities we reach through our events.

Working with colleges, well-being teams, community groups, clubs and plenty more. Using our events to inspire and engage wherever we go. We're great at connecting businesses to their local community as part of our events.

Support Charitable Causes

Annually over 10% of our revenue goes to charitable causes, plus lots more raised in sponsorship and direct donations!

We create "true" partnerships with the charities we work with and often get involved in lots of other activities to promote the work they do and educate our audiences.

Build Your Brand

Show what you value and share your culture. Our events attract thousands of people each year and allows your team to be alongside your customers & community doing something they love.

Close to our heart

Everyone is an Athlete

Anyone who sets themselves a physical goal can call themselves an athlete and we're here to make you feel like one.

Providing you with your own personal Everest. We believe working towards a goal is the most positive influence on physical activity, we also know people who sign up for an event are 12.5 times more likely to maintain an active lifestyle vs those who say sign up for gym membership.

Inspiring everyone to do more!

Alongside your fellow athletes or with the community or businesses we engage with, we’re here to positively influence people.

Supportive and positive in our communication and actions to inspire others.

Athletes before profit

Like any business we have team members who like to eat and live in houses. However we ensure every athlete gets the best possible experience at our events, investing more in to the community than we take out and profit can never be our main reason.

It doesn't mean we're the cheapest, but our profit from our events allows us to grow and supports us been able to 'do more great things' supporting more charities, clubs and well-being initiatives. For example did you know we run not for profit events for free for charities, including an entire virtual event company... all funded by Curlys :)

We make decisions on how we improve or do more good and not what makes us more money :)

Evolve & have fun

We've plenty of experts in the team and we love to learn from others. Always improving, always creative and always having fun... life is to short to be too serious!

What we do...